Bringing together industry leaders, innovators, and change-makers from around the globe to explore the future of customer experience.

About the Seminar
An exclusive event on Service Excellence, bringing together distinguished speakers to share real-world insights and proven strategies behind outstanding customer experiences.
Discover practical ways to elevate your service standards, foster customer loyalty, and build lasting relationships. This event also offers a unique opportunity to connect with professionals who are passionate about delivering excellence across industries.
Agenda
- 08:30 to 09:00: Registration
- 09:00 to 09:10: Intro from Emcee and Dignitary from Dubai Chambers
- 09:10 to 10:00: Secrets to Customer Loyalty by Emma Logan & Ankesh Agarwal
- 10:00 to 10:15: Break
- 10:15 to 11:05: What Every Business Can Learn from the World’s Most Demanding Brands by Natalia Jaramillo
- 11:05 to 11:55: Be the Change in Service Excellence – Lead the Way by Heart by Dr. Rikhsibay Tursunov
- 11:55 to 12:00: End of event
Participation Fees
Free
A selection of our partners
Speakers
Emma Logan
Founder & Lead CX Consultant, The Customer Experience Collective
Emma is an award-winning CX specialist and Founder of The Customer Experience Collective, delivering insight-led, human-centric CX strategies that drive loyalty, growth, and advocacy. Specialist in experience management, VoC/VoB programme design and employee-customer alignment across global markets.
Natalia Jaramillo
Founder, Natalia Jaramillo Ultra Luxury Consulting
Natalia Jaramillo CCXP owns a Boutique Luxury experiences firm where she designs experiences for luxury brands. She brings over a decade of experience in Luxury Customer Experience in International Hospitality and Retail brands. She transforms the Luxury CX Strategy, the customer centric culture, the employee experience, and implements clienteling techniques.
Ankesh Agarwal
Ankesh is a seasoned CX practitioner with passion towards creating memorable customer experiences via consumer understanding, digital transformation and organization alignment. He has a rich 20-year experience managing CX advisory, CRM, E-comm and Insights engagements across the Middle East and Indian sub-continent. He brings in a holistic perspective on CX consulting, client-side understanding, entrepreneurial zeal and stakeholder management to his client engagements.
Dr. Rikhsibay Tursunov
International Author | Hospitality Leader
Dr. Rikhsibay Tursunov is an award-winning hospitality and tourism leader, bestselling author, and emotional intelligence advocate with over 30 years of industry experience. Known for his people-first leadership style, he has driven operational excellence and team development across the Middle East’s hospitality and tourism sectors. Before becoming a recognized leader, Dr. Tursunov was simply a young boy with big responsibilities. At just fourteen, he worked to support his family, taking on small business ventures such as selling vegetables in the local bazaar and Samsa at the animal market. These formative years instilled in him the core values of patience, perseverance, discipline, and the importance of genuine human connection—principles that would later shape his leadership philosophy. He is the author of the Amazon #1 bestseller Be the Change in the Hospitality Industry, a practical and inspiring guide on emotionally intelligent leadership. His work has earned him widespread recognition, including: Honorary Doctorate of Tourism and Hospitality (2024) Operations Manager of the Year – Hotel & Catering News Middle East Awards (2023) UAE Authors Award for Be the Change in the Hospitality Industry (2023) Dr. Tursunov continues to mentor the next generation of hospitality professionals, speak at international forums, and inspire positive change through his writing, leadership, and commitment to emotional intelligence across global hospitality and tourism.
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