This legal event will provide participants with a comprehensive understanding of the commercialization of intellectual property (IP). The session will cover essential concepts, strategies, and legal considerations, helping businesses and legal professionals better navigate the IP landscape in the UAE.

About the Workshop
This legal event will provide participants with a comprehensive understanding of the commercialization of intellectual property (IP). The session will cover essential concepts, strategies, and legal considerations, helping businesses and legal professionals better navigate the IP landscape in the UAE.
Language: English
Objectives
The participants will gain better understanding of:
- The fundamentals of commercialization and its strategic importance in business.
- Key commercialization strategies, including licensing, franchising, and distribution.
- Factors that influence the choice of model and legal implications of each approach.
- The role of branding in franchising, licensing, and distribution models, and how franchisees, licensees, and distributors can effectively leverage a principal’s brand within the scope of their authority.
- Key issues in contract drafting relevant to these models, with a focus on the legal framework in the UAE.
- Real-world case studies to understand the practical application and interconnection of these concepts in various industries.
Participation Fees
(Excluding VAT)
- Dubai Chambers' Member: AED 600/-
- Non-member: AED 1500/-
* 10% discount available for groups of three or more.
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