GEN 102
Systems Thinking for the Family Enterprise Advisor

Concepts include:

• Systems Thinking and why it is a vital tool in advising family enterprises.
• The key complexities in a family enterprise that benefit from Systems Thinking.
• How to adopt a Systems Thinking mindset.
• Genograms as a practical tool for understanding the client system and how this tool can positively influence the work of the professional.
• The role of Systems Thinking in the growth, development and personal engagement of all family enterprise advisors.

GEN 201
The Action Research Model as Applied to Family Enterprise Advising

Concepts include:

• Delivering the nine phases of the consulting process
• Supporting systems thinking and the multi-disciplinary approach
• Applying core theories with the skills and tools required to work effectively with family enterprise clients
• Executing planned change through strategies, implementation and communication
• Recognizing your own lens, filters and biases

GEN 501
Evidence-Based Advising: Using Research to Empower Family Enterprises

Concepts include:

• Helping advisors become a critical user of research.
• Creating awareness of the heterogeneity within family firms.
• Clarifying the variances in family firms so professionals can avoid applying a “one size fits all” mentality.
• Understanding the need for family firm identities.
• Identifying what influences a family firm’s economic and non-economic performance.
• Helping advisors guide family enterprises in their quest for sustainability.

Includes one year of FFI membership, with optional enrollment in the FFI Mentor Program and discounted access to the FFI Global Conference.

AED 12,850 (excluding VAT)

GEN 102
Systems Thinking for the Family Enterprise Advisor

Concepts include:

• Systems Thinking and why it is a vital tool in advising family enterprises.
• The key complexities in a family enterprise that benefit from Systems Thinking.
• How to adopt a Systems Thinking mindset.
• Genograms as a practical tool for understanding the client system and how this tool can positively influence the work of the professional.
• The role of Systems Thinking in the growth, development and personal engagement of all family enterprise advisors.

GEN 202
Advising the Family Wealth System: A Multidisciplinary Approach

Concepts include:

• understanding the nature and complexities of families of wealth
• identifying and exploring management structures used by families of wealth
• unique challenges and opportunities encountered by professionals working with families of wealth
• multidisciplinary tools needed to work with families of wealth

GEN 501
Evidence-Based Advising: Using Research to Empower Family Enterprises

Concepts include:

• Helping advisors become a critical user of research.
• Creating awareness of the heterogeneity within family firms.
• Clarifying the variances in family firms so professionals can avoid applying a “one size fits all” mentality.
• Understanding the need for family firm identities.
• Identifying what influences a family firm’s economic and non-economic performance.
• Helping advisors guide family enterprises in their quest for sustainability.

Includes one year of FFI membership, with optional enrollment in the FFI Mentor Program and discounted access to the FFI Global Conference.

AED 12,850 (excluding VAT)

Unlock the full potential of your learning journey by pursuing dual certification in both Family Wealth Advising and Family Business Advising. Each certificate comprises three courses, two of which overlap — giving you a strategic opportunity to complete just one additional course and earn both credentials. The dual certification package is offered at a discounted rate of AED 18,850 and includes valuable benefits such as:

• The option to be paired with a mentor for each certificate
• Two years of FFI membership
• Registration to attend two FFI global conferences
• Other exclusive benefits

AED 18,850 (excluding VAT)

Professionals who have completed either the CFBA or CFWA can further distinguish themselves by earning the second certification. This dual accreditation enhances your capabilities, expands your reach across family enterprise advisory, and affirms your commitment to excellence in the field.

AED 6,000 (excluding VAT)